project mgmt // operations // creative expertise

// about me

Passionate leader with a bias for action. Skilled in project management, operations, and leadership. Deep expertise as both a creative and manager of creatives. Thrives in fast-paced environments where efficiencies are begging to be discovered.

Philosophy

Over the years, I've distilled how I work into a process and a set of values. This isn't something I invented. It's a reflection of what I've found works best and feels most natural.

// my process

Get involved.

Gather insights, be empathetic.

Get specific.

Define the scope and align.

Get to work.

Build, test, and learn.

// my values

Be patient, but decisive
Be kind, but direct
Be skeptical, but daring
Be agile, but thoughtful

Expertise

// project mgmt

End-to-end delivery
Cross-functional leadership
Risk management

// operations

Scalable systems and tools
Workflow automation
Budget and resource management

// leadership

Stakeholder alignment
Global team management
Mentorship and training

What it looks like in action.

Case Study // 01

Celebration.com — Delivery overhaul (60 days)

Celebration.com, a B2B2C SaaS company, was scaling quickly. Partner implementation cycles were unpredictable and averaged 5-6 weeks. The teams struggled to identify bottlenecks and keep up with client communications through key milestones.

// task

Establish a reliable data collection methodology, develop a predictable, trackable process, and reduce product delivery time.

// action

Conducted stakeholder interviews.
Designed a partner implementation journey map.
Developed a 40+ initiative change plan.
Established a clear Definition of Done for delivery.
Implemented a daily standup meeting to discuss capacity.
Redesigned the Jira product delivery board and workflow.
Integrated workflow automations.

// result

Reduced delivery time from 5-6 weeks to 2-3 weeks.

Established measurable cycle time, lead time, and throughput.

Implemented regular reporting cadences.

His dedicated approach to design thinking continually keeps people front-and-center when he orchestrates operations — a principle we are all truly grateful for.

Sierra Linn, Director of Creative Development
SlideGenius

Case Study // 02

SlideGenius — Creative at scale (90 days)

As Director of Creative Operations, I managed a global team of over 80 creatives, working 24/7 across several time zones. It truly felt like projects were due on the hour, every hour. My team struggled with handoffs between shifts and across language barriers. Our on-time delivery was at 75% and it was negatively impacting key account relationships, driving our CSAT scores down.

// task

Improve on-time delivery, reduce handoff friction between shifts, and increase customer satisfaction with our top accounts.

// action

Conducted several team interviews across the various shifts.
Identified key bottlenecks with resource allocation practices.
Restructured the team into cross-functional pods.
Divided the top accounts between the pods based on familiarity.
Shifted to a real-time capacity tracking software.
Created a new role dedicated to traffic control for the pods.
Placed bilingual team members into the traffic control positions.

// result

Increased on-time delivery by 20%, achieving 95% overall.

Reduced handoff friction and eliminated the language barrier.

Achieved 98% satisfaction with our top 15 accounts.

Mike is a designer at heart. This passion flows into all he does and brings an understandable approach to business processes and strategic initiatives. Working with Mike is always educational, collaborative, and effective.

Joshua Heyer, Senior Design Director
KBD (a digital agency)

Case Study // 03

Morse & Main — AI + automation (30 days)

Morse & Main had begun to outgrow its existing operational framework (or lack thereof). New hire onboarding was a more frequent responsiblity, taking the owner away from pressing client work. Information about process and clients was scattered across email, spreadsheets, chats, and disparate comment sections. There was no single source of truth about anything, and there was no budget for expanding leadership to fix it.

// task

Leverage AI and automations to cut down on project setup time, create a unified operations infrastructure, and lighten administrative load.

// action

Built an integrated system connecting Asana, Notion, and HubSpot.
Created a self-updating client database using AI agents.
Standardized project setup with intake forms and templates.
Utilized Zapier automations to connect various workflows.
Developed comprehensive process documentation.
Trained an AI agent to conduct new hire onboardings.
Established regular reporting methods and cadences.

// result

Reduced project setup time by roughly 30%.

Increased billable workload capacity by 20%.

Maintained 100% on-time delivery.

Mike is superior. That's not a word I use lightly. But in my years as both a leader and a subordinate, I have never seen someone who so perfectly blends approachability with professionalism, fun with hard work.